After a successful partnership through the Art on Loan project Local Art Stories, Premier Inn and Project Art Works looked at more opportunities to work together. Premier Inn approached us about their new Premier Plus initiative and an opportunity to bring extraordinary work into the bedrooms of the hotel.
In 2019 the first 25 rooms opened in the London Holborn hotel as a pilot project. The art work chosen was a reproduction of a Carl Sexton canvas. There are now 750 rooms across the UK with Carl’s work in.
The next work chosen was Claire Matthews, who now also has 750 rooms with her work displayed.
The partnership continues with works from Sam Smith, Gemma and Stanley Ellis being reproduced. With the artwork of the Project Art Works artists in the room we are able to share talents and stories of people who are often marginalised in the social and cultural sector.
Each room has a plaque next to the work with details of the artist and Project Art Works, raising our profile and awareness of neurominority artists.
You can donate to Project Art Works by visiting here.